Menu Engineering: Turn Your Menu Into a Profit Tool
Learn how to classify dishes as Stars, Plowhorses, Puzzles and Dogs to boost margins.
1 min read
Menu engineering analyses popularity and profitability of every dish.
The four categories
- Stars – popular and profitable. Highlight them.
- Plowhorses – popular, low margin. Re-cost or re-portion.
- Puzzles – profitable but unpopular. Re-position and promote.
- Dogs – neither. Remove or reinvent.
Review your menu every quarter with accurate recipe costing.
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